想要在抖音占據(jù)一席之地當(dāng)然要了解抖音的規(guī)則，這里主要說(shuō)一說(shuō)抖音的推薦機(jī)制，對(duì)于視頻的推薦可以說(shuō)是一個(gè)漏斗機(jī)制，跟今日頭條的去中心化的推薦算法原理基本一致。 它分為 三個(gè)步驟：

If you want to occupy a place in Tiktok, you must understand the rules of Tiktok. Here we mainly talk about the recommendation mechanism of Tiktok. For video recommendation, it can be said to be a funnel mechanism, which is basically consistent with the principle of the decentralized recommendation algorithm in Headlines today. It is divided into three steps:

1.冷啟動(dòng)

1. Cold start

假設(shè)每天在抖音上有 100 萬(wàn)人上傳短視頻，抖音會(huì)隨機(jī)給每個(gè)短視頻分配一個(gè)平均曝光量的冷啟動(dòng)流量池。比如，每個(gè)短視頻通過(guò)審核發(fā)出后，平均有 1000次曝光。

Assuming that 1 million people upload short videos on Tiktok every day, Tiktok will randomly assign a cold start flow pool with average exposure to each short video. For example, after each short video is reviewed and sent out, it has an average of 1000 exposures.

2.下一輪流量池曝光

2. The next round of traffic pool exposure

數(shù)據(jù)挑選抖音會(huì)從這 100 萬(wàn)個(gè)短視頻的 1000 次曝光，分析點(diǎn)贊、關(guān)注、評(píng)論、轉(zhuǎn)發(fā)等各個(gè)維度的數(shù)據(jù)，從中再挑出各項(xiàng)指標(biāo)超過(guò) 10%的視頻，每條再平均分配 10萬(wàn)次曝光。

Data selection Tiktok will analyze the data of likes, concerns, comments, forwarding and other dimensions from 1000 exposures of the 1 million short videos, and then select the videos whose indicators exceed 10%, and each video will be equally allocated 100000 exposures.

然后再去看哪些是點(diǎn)贊、關(guān)注、轉(zhuǎn)發(fā)、評(píng)論是超過(guò) 10%的，再滾進(jìn)下一輪更大的流量池進(jìn)行推薦。

Then go and see which ones have more than 10% likes, followers, shares, and comments, and roll them into the next larger traffic pool for recommendations.

3.精品推薦池

3. Premium recommendation pool

通過(guò)一輪又一輪驗(yàn)證，篩選出來(lái)點(diǎn)贊率、播放完成率、評(píng)論互動(dòng)率等指標(biāo)都極高的短視頻才有機(jī)會(huì)進(jìn)入精品推薦池，用戶(hù)打開(kāi)時(shí)，看到的那些動(dòng)輒幾十上百萬(wàn)點(diǎn)贊量的視頻就是這么來(lái)的。

Through round after round of verification, short videos with extremely high likes, completion rates, and interaction rates of comments are filtered out to have the opportunity to enter the premium recommendation pool. When users open them, the videos they see with tens or even millions of likes are obtained in this way.

通過(guò)提升 點(diǎn)贊量、關(guān)注量、評(píng)論量、轉(zhuǎn)發(fā)率 等指標(biāo)，獲得更大的官方精準(zhǔn)推薦，贏得更大的曝光。

By increasing metrics such as likes, followers, comments, and reposts, we can obtain more accurate official recommendations and gain greater exposure.

5內(nèi)容發(fā)布時(shí)間

5 Content release time

給予抖音的推薦算法來(lái)看，視頻發(fā)布的時(shí)間對(duì)于整體的效果其實(shí)也是有影響，如果你在目標(biāo)用戶(hù)比較活躍的時(shí)段發(fā)布，那么也就有更大的幾率被感興趣的用戶(hù)看到，也就可能進(jìn)入更高推薦的流量池。

According to the recommendation algorithm given to Tiktok, the time of video publishing actually has an impact on the overall effect. If you publish at a time when the target user is more active, you have a greater chance of being seen by interested users, and you may enter a higher recommended traffic pool.

根據(jù)統(tǒng)計(jì)顯示，有 62%的用戶(hù)，會(huì)在飯前和睡前刷抖音，而在公司路上、上廁所等碎片化時(shí)間刷抖音的僅有 10.9%。

According to the statistics, 62% of users will use Tiktok before meals and bedtime, while only 10.9% will use Tiktok during the fragmented time on the company's roads and toilets.

你可以想象一下，自己的目標(biāo)用戶(hù)的習(xí)慣是什么，比如說(shuō)是學(xué)生黨、上班族、寶媽還是其他，他們?cè)诙兑艋钴S的時(shí)間是什么時(shí)候呢？他們哪個(gè)時(shí)間段更想看什么樣的內(nèi)容？

Can you imagine what the habits of your target users are, such as student party members, office workers, Baoma or others? When are they active in Tiktok? Which time period do they prefer to watch what kind of content?

本文來(lái)自：濟(jì)南短視頻推廣 更多的內(nèi)容請(qǐng)點(diǎn)擊：https://www.xinnuoshang.cn我們將會(huì)為您提問(wèn)的問(wèn)題提供一個(gè)滿(mǎn)意的服務(wù)，歡迎您的來(lái)訪(fǎng)光臨！

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