抖音搜索流量推送

Tiktok search traffic push

企業(yè)主們，都知道抖音是個(gè)流量寶地，但是你真的了解抖音搜索的流量推送邏輯嗎？抖音搜索，其實(shí)就是一個(gè)“供需匹配”的游戲。用戶有需求，抖音就化身紅娘，把最適合的內(nèi)容推送給用戶。這個(gè)邏輯聽起來(lái)簡(jiǎn)單，但里面的門道可不少！

Business owners know that Tiktok is a traffic treasure, but do you really understand the traffic push logic of Tiktok Search? Tiktok search is actually a game of "supply and demand matching". When users need it, Tiktok will become a matchmaker and push the most suitable content to users. This logic sounds simple, but there are many tricks inside!

例如抖音信息流廣告的搜索邏輯是“產(chǎn)品→平臺(tái)推薦→消費(fèi)者”，而搜索廣告則是“消費(fèi)者→主動(dòng)尋找→產(chǎn)品”。當(dāng)用戶產(chǎn)生需求，在抖音進(jìn)行搜索時(shí)，系統(tǒng)就會(huì)在內(nèi)容庫(kù)中找到與用戶搜索相關(guān)的內(nèi)容，然后篩選出匹配度高的視頻進(jìn)行展示，根據(jù)數(shù)據(jù)表現(xiàn)進(jìn)行排列。

For example, the search logic of Tiktok information flow advertisement is "product → platform recommendation → consumer", while the search advertisement is "consumer → active search → product". When the user needs to search in Tiktok, the system will find the content related to the user's search in the content library, and then screen out the videos with high matching degree for display, and arrange them according to the data performance.

這個(gè)過(guò)程可以概括為：用戶搜索→系統(tǒng)識(shí)別→內(nèi)容抓取→排名推薦。而要做好抖音搜索排名優(yōu)化，最重要的就是預(yù)判用戶的搜索意圖。

This process can be summarized as: user search → system recognition → content crawling → ranking recommendation. The most important thing to do well in Tiktok search ranking optimization is to predict the user's search intention.

抖音搜索排名輸出方向

Tiktok search rank output direction

那我們?cè)撊绾稳ヮA(yù)判用戶的搜索意圖呢？首先，我們要找到用戶可能搜索的內(nèi)容，然后把這些內(nèi)容提前制作成短視頻形式發(fā)布。以下五個(gè)方向?qū)⒊蔀閮?nèi)容輸出的關(guān)鍵：

How can we predict users' search intentions? Firstly, we need to identify the content that users may search for, and then pre create these contents into short video format for publication. The following five directions will be the key to content output:

1. 用戶問(wèn)題匯總

1. Summary of User Issues

深入了解用戶需求，將常見問(wèn)題整理成表格，通過(guò)銷售反饋、問(wèn)卷調(diào)查等方式不斷豐富問(wèn)題庫(kù)。

Deeply understand user needs, organize common questions into a table, and continuously enrich the question bank through sales feedback, questionnaire surveys, and other methods.

2. 巨量算數(shù)選詞工具

2. Large scale arithmetic word selection tool

首頁(yè)就有關(guān)鍵詞選項(xiàng)，輸入一個(gè)核心詞后會(huì)出現(xiàn)該核心詞的相關(guān)數(shù)據(jù)，可以用于判斷這個(gè)核心詞值不值得做抖音搜索排名優(yōu)化。另外還有核心詞的關(guān)聯(lián)分析，可以看到關(guān)聯(lián)詞的熱度，能幫我們篩選出優(yōu)質(zhì)關(guān)鍵詞。

There is a keyword option on the home page. After entering a core word, the relevant data of the core word will appear, which can be used to determine whether the value of the core word is worth Tiktok search ranking optimization. In addition, there is correlation analysis of core words, which can show the popularity of related words and help us filter out high-quality keywords.

3. 下拉詞匯總

3. Pull down vocabulary total

利用抖音搜索欄，輸入核心詞，關(guān)注下拉詞及相關(guān)問(wèn)題，為用戶提供更精準(zhǔn)的內(nèi)容。

Use the Tiktok search bar to input core words, focus on drop-down words and related issues, and provide users with more accurate content.

4. 評(píng)論區(qū)的關(guān)鍵詞匯總

4. Summary of keywords in the comment section

關(guān)注評(píng)論區(qū)出現(xiàn)的核心關(guān)鍵詞，以及用戶評(píng)論中的藍(lán)色字體，這些都是用戶關(guān)注的焦點(diǎn)。

Pay attention to the core keywords that appear in the comment section, as well as the blue font in user comments, which are the focus of user attention.

5. 系列知識(shí)點(diǎn)合集

5. Collection of Series Knowledge Points

通過(guò)合集形式，輸出一系列專業(yè)知識(shí)，如不同行業(yè)的講解、不同場(chǎng)景下的應(yīng)用等。

Through a collection format, output a series of professional knowledge, such as explanations of different industries and applications in different scenarios.

此外，關(guān)注同行業(yè)的內(nèi)容匯總也是一種不錯(cuò)的選擇，能夠促進(jìn)賬號(hào)的用戶行為標(biāo)簽的形成。一旦標(biāo)簽形成，系統(tǒng)將更傾向于推送相關(guān)內(nèi)容，使我們?cè)谙吕~、評(píng)論區(qū)、搜索區(qū)獲得更多推薦。

In addition, following the summary of content in the same industry is also a good choice, which can promote the formation of user behavior tags for the account. Once the tags are formed, the system will be more inclined to push relevant content, allowing us to receive more recommendations in the dropdown, comment, and search areas.

進(jìn)行關(guān)鍵詞布局

Layout keywords

在了解了用戶搜索意圖后，我們還需關(guān)注關(guān)鍵詞布局?；诙兑羲惴?，視頻互動(dòng)數(shù)據(jù)對(duì)排名具有重要影響。因此，在評(píng)論區(qū)和用戶的有效互動(dòng)，以及贊評(píng)轉(zhuǎn)等數(shù)據(jù)，都是官方參考和抖音搜索關(guān)鍵詞排名的重要指標(biāo)。

After understanding the user's search intent, we also need to pay attention to keyword layout. Based on Tiktok algorithm, video interaction data has an important impact on ranking. Therefore, the effective interaction between the comment area and users, as well as data such as likes, comments and referrals, are important indicators of official reference and Tiktok keyword ranking.

系統(tǒng)默認(rèn)互動(dòng)數(shù)據(jù)較好的視頻，可能是用戶更喜歡的內(nèi)容。因此，神評(píng)論、關(guān)鍵詞評(píng)論，以及點(diǎn)贊率的高低，都成為影響抖音搜索關(guān)鍵詞排名的關(guān)鍵因素。

The system defaults to videos with better interactive data, which may be content that users prefer. Therefore, God reviews, keyword reviews, and the level of likes have become the key factors affecting the ranking of Tiktok search keywords.

為了提高抖音搜索關(guān)鍵詞排名，我們可以從以下幾個(gè)方面進(jìn)行關(guān)鍵詞布局：

In order to improve the ranking of Tiktok search keywords, we can arrange keywords from the following aspects:

1. 優(yōu)化視頻標(biāo)題、標(biāo)簽和描述，使其包含核心關(guān)鍵詞，提高視頻在搜索結(jié)果中的曝光度。

1. Optimize video titles, tags, and descriptions to include core keywords and increase video exposure in search results.

2. 在視頻內(nèi)容中自然融入關(guān)鍵詞，讓用戶在觀看過(guò)程中感受到相關(guān)性。

2. Incorporate keywords naturally into the video content to make users feel relevant during the viewing process.

3. 互動(dòng)環(huán)節(jié)，鼓勵(lì)用戶發(fā)表與關(guān)鍵詞相關(guān)的評(píng)論，提高評(píng)論區(qū)的關(guān)鍵詞密度。

3. In the interactive section, encourage users to post comments related to keywords and increase the keyword density in the comment area.

4. 定期分析數(shù)據(jù)，調(diào)整關(guān)鍵詞策略，以適應(yīng)不斷變化的市場(chǎng)需求。

4. Regularly analyze data and adjust keyword strategies to adapt to constantly changing market demands.

掌握了抖音搜索流量算法的底層邏輯，企業(yè)主們才能在這個(gè)平臺(tái)上游刃有余。通過(guò)精準(zhǔn)預(yù)判用戶搜索意圖，優(yōu)化內(nèi)容輸出方向，以及巧妙布局關(guān)鍵詞，我們將在這場(chǎng)“供需匹配”的游戲中脫穎而出，獲得更多的流量和關(guān)注。

Only by mastering the underlying logic of the Tiktok search traffic algorithm can business owners be comfortable on this platform. By accurately predicting user search intentions, optimizing content output direction, and cleverly arranging keywords, we will stand out in this game of "supply and demand matching" and gain more traffic and attention.

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